Turner Sports Sells Out Regular Season NBA Ad Inventory Ahead of Restart

Network eyes lucrative playoffs amid first-ever September games

nba players
The Lakers and Clippers will face off during TNT's doubleheader Thursday as the NBA season finally resumes. Getty Images

The National Basketball Association was the first U.S. sports league to pause its season due to Covid-19, suspending games on March 11. Four-and-a-half months later, the NBA is finally ready to resume play, and Turner Sports has already sold out of its regular season ad inventory. Now, it’s eyeing a lucrative revenue haul for the NBA playoffs, which will stretch into October.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.