Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
The National Basketball Association was the first U.S. sports league to pause its season due to Covid-19, suspending games on March 11. Four-and-a-half months later, the NBA is finally ready to resume play, and Turner Sports has already sold out of its regular season ad inventory. Now, it’s eyeing a lucrative revenue haul for the NBA playoffs, which will stretch into October.
None of Turner Sports’ NBA on TNT advertisers canceled their earlier media buys, prior to the season’s suspension, according to Jon Diament, Turner Sports evp and chief revenue officer.