Turner Says the Post-Millennial Generation Should Be Known as 'Plurals'

Becomers? Founders? iGen? Post-Millennials?

Those are just a few. And now Turner has another: Plurals.

So how does Turner describe Plurals?

They are born after 1997. They are the most diverse generation in U.S. history. They are digital natives and "entertainment omnivores" who likely think VHS stands for Virtual High School. Plurals are perfect consumers for an entity like Turner, with its young-skewing networks and programs

"The research we've done at Turner has furthered our knowledge and understanding of these generations and played a key role in our success," said Jeffrey Grant, senior vice president of research for Turner's Emerging Consumers division.