With the new National Basketball Association Season just getting under way, Turner Sports is selling a newly expanded package of multiplatform NBA games and content this season and pitching it as the optimum vehicle for reaching younger men. A new print campaign (including in Mediaweek, Adweek and Brandweek) and face-to-face meetings with major shops are on the agenda in the coming weeks to ensure the agency community gets the message.
Advertisers on board so far include Hyundai, Autotrader.com,
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