Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront

Volume up 2% to 3%

All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has crossed the finish line, and like many other networks, secured CPM (cost per thousand viewers reached) gains in the low double digits.