Turner, CBS Say College Hoops Fans Must Pay—Somehow

Wanted: proof of cable subscription, or $3.99

RIP, MMOD.

Turner Sports and CBS Sports, which last year became partners in broadcasting the NCAA men’s basketball tournament, have shaken up the way they deliver the tournament’s 67 games via the Internet. Fans will no longer be able to watch all the games on one website unless they cough up $3.99.

Since 2006, legions of at-work hoops junkies or displaced alumni have been able to overindulge on college hoops via March Madness on Demand, CBS’ revolutionary product that brought live sports to the Web in abundance.

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