Convergent TV Turner, CBS Say College Hoops Fans Must Pay—Somehow Wanted: proof of cable subscription, or $3.99 By Mike ShieldsFebruary 16, 2012 RIP, MMOD. WORK SMARTER - LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in