Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Turner Entertainment Networks is going underground to promote the premiere of Dark Blue, its new drama series about undercover L.A. cops set to premiere July 15. All this month, riders going through New York’s Grand Central Terminal will find themselves in Dark Blue’s underworld of Los Angeles.
Working with CBS Outdoor to completely dominate the space, the Dark Blue campaign includes nearly 100 pieces of creative, including column wraps, posters, banners, staircase signage and video motion boards.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in