Fresh off its $440 million acquisition by Fox, which was announced last week, the free, ad-supported streaming service Tubi is seeing its biggest usage growth yet. And yes—it’s probably because so many people are stuck at home watching television during the coronavirus pandemic.
Tubi users spent more than 42 million hours streaming programming from March 14-21, and in the past two weeks its total users are up 22%, according to new data provided exclusively to Adweek by the streaming service.
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