Tubi Reports Record Viewership as More People Stay Home

Since sports cancellations, free streamer sees 22% uptick

Tubi's chief revenue officer Mark Rotblat talking with a wireless microphone

Tubi chief revenue officer Mark Rotblat said the company has seen a 50% spike in new viewers during the last two weeks. Getty Images

By Kelsey Sutton

March 26, 2020

Key insights:

All streamers seeing rapid growth as Americans shelter in place.

Fresh off its $440 million acquisition by Fox, which was announced last week, the free, ad-supported streaming service Tubi is seeing its biggest usage growth yet. And yes—it’s probably because so many people are stuck at home watching television during the coronavirus pandemic.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.