TubeMogul Brings Nielsen GRP Ratings to Video

Part of push to equate TV, digital buys

Real-time bidding for online video ads is a market that's about to blow up, but it’s not easy tearing away brands from their cherished TV metrics in favor of impressions and clicks. A key step on that path came last September when the Media Rating Council accredited Nielsen’s Online Campaign Ratings, which measure overnight audience reach, frequency and gross ratings points (GRPs) for online display and video ads.