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After becoming the first network to cut its ad load on new programming by almost 50 percent, truTV is going all-in on smaller, less cluttered ad pods and will transition its entire schedule to the format in the next three years.
By January 2021, truTV’s entire total-day programming will air in the limited commercial interruption (LCI) format, with just four-and-a-half minutes per half hour (nine minutes per hour) devoted to national ads, local ads and network promos.
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