TRA, a research firm that links TV set-top-box data to product purchase data, is rolling out two new reports that will provide more information about how TV advertising effects sales and brands. For some clients, the new reports, announced Tuesday (June 22) at the Advertising Research Foundation’s audience measurement conference in New York, will be added as part of TRA’s online research service, Media TRAnalytics.
Research consultants Media Trust, which signed an exclusive licensing agreement with
TRA, developed the reports, Media Impact and Brand Family.
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