Toyota's Tokyo Olympics US Spend Unchanged Despite Japanese TV Ad Pullout

No NBCUniversal advertiser has canceled its Olympics plans

Toyota, a top Olympics sponsor, has pulled its Games-related TV ads for Japanese television just days before the Tokyo Olympics begin amid a Covid-19 surge in Japan—but NBCUniversal said all of its U.S. advertising partners, including Toyota, remain committed to the event.

On Monday morning, Toyota said it would no longer air any Summer Games-related ads on Japanese television during the Tokyo Olympics, but the company is not changing or canceling its U.S. ad spend around the event.

“The

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