Toyota's Tokyo Olympics US Spend Unchanged Despite Japanese TV Ad Pullout

No NBCUniversal advertiser has canceled its Olympics plans

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Toyota, a top Olympics sponsor, has pulled its Games-related TV ads for Japanese television just days before the Tokyo Olympics begin amid a Covid-19 surge in Japan—but NBCUniversal said all of its U.S. advertising partners, including Toyota, remain committed to the event.

On Monday morning, Toyota said it would no longer air any Summer Games-related ads on Japanese television during the Tokyo Olympics, but the company is not changing or canceling its U.S. ad spend around the event.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in