The Big Game Toyota Will Be Back for the 2021 Super Bowl It's the automaker's ninth appearance in the Big Game over the last decade Cobie Smulders played the hero in Toyota's Super Bowl 2020 spot. Toyota By Doug Zanger December 4, 2020 Toyota is back in the Super Bowl for the fourth year in a row. Doug Zanger @zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies. Recommended articles