11 Top TV Execs on the Biggest Thing They Learned During the Pandemic

Plus, how Covid-19 has changed their industry and what trends are likely to stay

TV executives—who oversee broadcast, cable and streaming outlets—reflected on how Covid-19 has upended the industry. Photo Illustration: Trent Joaquin

Last year at this time, Adweek asked several of the most prominent TV executives to talk about the industry’s biggest challenges as they looked ahead to 2020. While their responses were insightful, of course none of them anticipated the thing that actually upended the industry—and the rest of the world—this year: Covid-19.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.