Tom Brady, Mariah Carey Join Jon Hamm’s Santa in Fox Sports World Cup Campaign

Ellie Kemper also makes an appearance in the second of three spots

No reason to be mad, man. Jon Hamm is spreading holiday cheer again.

Hamm’s Santa Claus is back for a second spot as part of Fox Sports’ “’Tis the FIFA World Cup” marketing campaign ahead of the men’s tournament in Qatar this fall.

“Superfan Santa” will debut at 1 p.m. on Sunday during Fox’s broadcast of the NFL match-up between the Tampa Bay Buccaneers and the Atlanta Falcons and air across Fox’s NFL schedule. The campaign was created internally with freelance creative director Gary Van Dzura, formerly of Wieden+Kennedy.

The 60-second spot picks up from the campaign’s premiere earlier this summer, where a vacationing Hamm discovered he wouldn’t be the only star of the holiday season—because the World Cup will be kicking off then too.



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