To Revive Viacom, Its New CEO Is Shifting Resources to 6 ‘Flagship’ Networks

Bob Bakish will also rebrand Spike

Almost two months into his tenure as Viacom’s new permanent president and CEO, Bob Bakish has unveiled his plan to turn around the struggling company: by shifting resources to six “flagship” networks with global revenue potential.

Going forward, Viacom’s highest priorities will be on what Bakish called its “flagship six”: BET, Comedy Central, MTV, Nickelodeon, Nick Jr. and Paramount—which will be rebranded from Spike.

These brands offer “a compelling, valuable and distinct brand promise,” said Bakish, who spoke to investors about the plan this morning during Viacom’s earnings call.

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