To Revive Viacom, Its New CEO Is Shifting Resources to 6 ‘Flagship’ Networks

Bob Bakish will also rebrand Spike

'The reality is we now have a clear path forward,' said Bob Bakish. Getty Images

Almost two months into his tenure as Viacom’s new permanent president and CEO, Bob Bakish has unveiled his plan to turn around the struggling company: by shifting resources to six “flagship” networks with global revenue potential.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.