To Maximize Viewers in the Peak TV Era, Networks Are Simulcasting Shows Like Killing Eve

By airing on both AMC and BBC America, drama hopes to avoid cannibalizing viewers

As last year’s most critically acclaimed new TV series, Killing Eve, returns to BBC America on April 7 for Season 2, parent company AMC Networks is literally doubling down on the show. The entire sophomore season will be simulcast on AMC—with identical ad loads on both networks—a move that more cable networks are making as they look to woo audiences amid the Peak TV glut.

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This story first appeared in the April 8, 2019, issue of Adweek magazine. Click here to subscribe.