Diversity, Equity and Inclusion

To Appeal to Hispanic Consumers, Industry Leaders Advise Avoiding Monolithic Marketing

Aiming for early adopters makes a connection to Spanish speakers 

a zoom panel featuring verizon's ricardo aspiazu (top left), adweek's nicole ortiz (top right), orci's marina filippelli (bottom left) and PHD's michael roca (bottom right)
The Hispanic population defies easy categorization to marketers due it how diverse it is. Adweek

By Tara Weiss

April 21, 2021

Marketers finally seem to understand that the key to marketing to Hispanic audiences, like any large consumer segment, depends on understanding cultural nuances. One-size-fits-all strategies don’t work.

Tara Weiss
@writertara tara.weiss@adweek.com Tara is a Performance Marketing reporter for Adweek.
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