TNT Will Air NBA All-Star Game's Fourth Quarter Ad-Free in New Format Honoring Kobe Bryant

Game clock will be turned off for the final part of Sunday's matchup

The NBA is shaking things up by turning the game clock off for the fourth quarter of Sunday’s NBA All-Star Game, and TNT, in turn, is upending its traditional ad format for its coverage of the game and will air the fourth quarter ad-free, the network said today.

Sunday’s NBA All-Star Game 2020, presented by Kia, will include several changes. The new fourth-quarter format will honor NBA legend Kobe Bryant, according to the league. Bryant died

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in