TiVo to Build On StopWatch With Promo Metric

TiVo will add next month a suite of new features to its StopWatch ratings service, including a new promotion effectiveness metric that will identify what percentage of TiVo panelists were exposed to a program promotion. The new features are based on a combination of data culled from TiVo’s 2.6 million set-top boxes and an opt-in panel of 35,000 TiVo subscribers.