Tito’s Vodka Digital Concert Series Will Benefit Restaurants and Healthcare Workers

Made to Order will raise funds for World Central Kitchen to support Black-owned restaurants

two posters for a concert
Tito's Made to Order festival will highlight artists from different regions of the U.S. Tito's Handmade Vodka

Tito’s Handmade Vodka is normally a mainstay activation presence at U.S. music festivals, but with the Covid-19 pandemic canceling live music events this summer, the brand is filling the void with its own virtual concert series.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.