Experiential Marketing

Tito’s Vodka Digital Concert Series Will Benefit Restaurants and Healthcare Workers

Made to Order will raise funds for World Central Kitchen to support Black-owned restaurants

two posters for a concert
Tito's Made to Order festival will highlight artists from different regions of the U.S.Tito's Handmade Vodka
ian.zelaya
By Ian Zelaya

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Tito’s Handmade Vodka is normally a mainstay activation presence at U.S. music festivals, but with the Covid-19 pandemic canceling live music events this summer, the brand is filling the void with its own virtual concert series.

The Fifth Generation owned brand will hold its first Tito’s Made to Order Music Festival, a four-part livestreamed event kicking off this week through October, spotlighting musicians from the all over the country. The event will raise money for World

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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