Tinder Swipes Right on Shark Week for Discovery Franchise's 30th Anniversary

Lyft and Equinox join returning marketers for this year's event

It’s no surprise that Discovery has lined up several new and returning partnerships for its biggest Shark Week yet, as the franchise celebrates its 30th anniversary. But the network has lined up one unexpected new brand to help promote this year’s event, which debuts on Sunday: Tinder.

The dating app joins Equinox and Lyft as the new brands partnering for Shark Week 2018, which runs from July 22-29, along with several returning marketers, including Southwest, Great Clips, Georgetown Cupcake, Oceana, MLB Network and Live Love Polish.

Discovery

Discovery worked with Tinder to create five Shark Week-branded profile cards that will be live in the dating app from July 10-29.

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