During YouTube's BrandCast Thursday night, CEO Susan Wojcicki claimed her company reaches more 18- to 49-year-olds on mobile alone than any TV network. It was only a matter of time before someone from the TV side—say, several networks—returned fire, and that was most likely to happen during the upcoming broadcast upfront presentations.
Time Warner Cable Media Pushes Back After YouTube's Bold Claim About Audience Reach
The battle for the coveted 18-49 demo continues
