Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass.
During YouTube's BrandCast Thursday night, CEO Susan Wojcicki claimed her company reaches more 18- to 49-year-olds on mobile alone than any TV network. It was only a matter of time before someone from the TV side—say, several networks—returned fire, and that was most likely to happen during the upcoming broadcast upfront presentations.
Instead, it took less than a day for someone to push back against YouTube's bold claims about audience reach—and it happened at a NewFronts event, no less.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in