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During YouTube's BrandCast Thursday night, CEO Susan Wojcicki claimed her company reaches more 18- to 49-year-olds on mobile alone than any TV network. It was only a matter of time before someone from the TV side—say, several networks—returned fire, and that was most likely to happen during the upcoming broadcast upfront presentations.
Instead, it took less than a day for someone to push back against YouTube's bold claims about audience reach—and it happened at a NewFronts event, no less.