Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Each short video covers a personal finance or money topic. And per a write-up about this week’s launch of Coinage by Digiday’s Lucia Moses, one of the central reasons for the initiative is to garner a bigger chunk of the associated ad revenue:
Time Inc. is still pushing its content out on Facebook, but publishers have a limited ability to make money on video they distribute there; Facebook only just began allowing publishers to run ads in the middle of videos they publish to the platform.