Fishbowl

Time Inc. Video Initiative Is All About Money

Sponsored by Geico, Coinage will mint around 600 videos in its first year

February 8, 2017

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Each short video covers a personal finance or money topic. And per a write-up about this week’s launch of Coinage by Digiday’s Lucia Moses, one of the central reasons for the initiative is to garner a bigger chunk of the associated ad revenue:

Time Inc. is still pushing its content out on Facebook, but publishers have a limited ability to make money on video they distribute there; Facebook only just began allowing publishers to run ads in the middle of videos they publish to the platform.