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What if the real laundry night was the friends we made along the way?
Tide has officially wrapped up its four-week, fourth-wall-busting “Laundry Night” campaign that spilled across multiple ads, NBC programs and supposed NFL announcements.
Helmed by Peyton Manning, the campaign from Saatchi & Saatchi New York kicked off with pro football’s season kickoff by proposing that America’s official laundry night be moved to Tuesday, with Sundays being declared NFL—”not for laundry.” That spot initiated a series of ads with stars from Gwen
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