Publishing

Throw a Party, Buy a Spot: How Media Companies Capitalize on the Super Bowl

Or they just compete directly, like with the Puppy Bowl

The Puppy Bowl now averages more than 3 million viewers.Getty Images
Headshot of Sara Jerde
By Sara Jerde

January 30, 2019

There’s one day out of the year that many Americans are guaranteed to be gathered around a screen. And it’s not to watch the local news.

Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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