There’s one day out of the year that many Americans are guaranteed to be gathered around a screen. And it’s not to watch the local news.
It’s the Super Bowl, baby cakes!
And if we’re gathered around a screen (or preparing to)—there’s opportunity for media organizations to take advantage, either by throwing parties surrounding the big to-do, advertisements in the game itself, as well as stacking content in direct competition with or around it to capture consumers’ attention.
“The most important thing the Super Bowl provides is a huge reach, so if you want to very quickly build a brand, there’s nothing even close to the Super Bowl,” said Tim Calkins, clinical professor of marketing at Northwestern University’s Kellogg School of Management.