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NBC, Fox and CBS will have plenty to be thankful for on Thursday, as the three broadcasters will once again benefit from one of the biggest TV viewing days of the year on Thanksgiving. As always, the big TV day is perfectly timed as brands attempt to entice potential Black Friday shoppers, and 2017 may top last year’s massive viewership.
Unlike the year’s other major holidays, TV is “an intrinsic part” of how people celebrate Thanksgiving, said Mark Marshall, evp, entertainment advertising sales, NBCUniversal.
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