This Year’s Oscars Audience Plummeted 20%, to the Show’s Lowest Ratings Ever

Just 26.5 million watched last night’s telecast

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

ABC’s efforts to market the 90th Academy Awards with a campaign that leaned heavily on last year’s Best Picture envelope snafu couldn’t hold off a 20 percent drop in ratings from 2017’s telecast.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in