RIO DE JANEIRO—There aren’t many TV shows that command half of the available audience. But Globo TV’s national newscast, Jornal Nacional, can draw that level of viewership on any given night, which it did the night of Aug. 21 when we toured the new studio and newsroom of the 48-year-old program.
Forty-nine million Brazilians watched the one-hour newscast that night. It airs weeknights at 8:30 p.m in a country that has 66.49 million TV homes. By comparison, 33 million viewers tuned in for the Oscars telecast in the U.S.