This TV Network Gets Half of Brazil to Tune In for Its News, Telenovelas and Soccer Every Day

Globo TV has a 50 share at any point in a 24-hour period

At Globo TV, they like to say that every day is a Super Bowl. The expression has nothing to do with sports—instead, it refers to the fact that a staggering 100 million people watch the Brazilian network at some point throughout the broadcast day.

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This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.