RIO DE JANEIRO—It’s not just U.S. media behemoths going after Netflix. Latin America’s biggest production company, Brazil’s Globo, is vowing to never sell its shows to the streaming giant. And it built a giant state-of-the art studio just to churn out more content for its own platforms and to sell internationally.
“We won’t be doing what the U.S. did seven or eight years ago, selling to other platforms,” said Grupo Globo CEO Jorge Nóbrega.
“This is how Netflix was born.