This TV Network Built a Massive $50 Million Studio Mostly to Take on Netflix

And it vows to never sell its shows to the streamers

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

RIO DE JANEIRO—It’s not just U.S. media behemoths going after Netflix. Latin America’s biggest production company, Brazil’s Globo, is vowing to never sell its shows to the streaming giant. And it built a giant state-of-the art studio just to churn out more content for its own platforms and to sell internationally.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in