This Study Reveals How Cord Cutters’ and Cord Nevers’ TV Preferences Differ

One group just loves Netflix

The average household spends $7.95 a month for streaming services. iStock

Cord cutters, people who have opted out of standard cable TV subscriptions, and Cord Nevers, people who never had any standard TV subscriptions to begin with, have different tastes in streaming platforms and shows.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.