Leadership & Talent

Female Directors Were Frozen Out of This Year's Oscars, so They're Stealing the Broadcast's Ads

A stunt to break into the awards show from agency Mojo Supermarket

(L-R) Queen and Slim, Hustlers and Little Women were some of the films frozen out of the Best Director category.Universal Pictures, MTV International, Sony Pictures Entertainment

February 7, 2020

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On Sunday, the Academy Awards will take place for the 92nd time. And a man will win Best Director, because only men were nominated this year in a time-honored tradition that has resulted in only five Oscar nominations ever for female directors. The male-dominated category was the subject of an Issa Rae joke gone viral when the Insecure creator quipped “congratulations to those men” during an official Oscar noms announcement video.

Mojo Supermarket stepped in with a biting campaign created to remind movie fans of all the talent being left out of the ceremony.