Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
What a difference five years makes. According to global brand experience agency Momentum, what drives brand love has changed dramatically in that time. Five years ago, Momentum’s survey of 5,000 people showed that consumers saw brands first as a utility. When the same question was asked this year, the No. 1 reason people gave for loving a brand was that the brand provides inspiration. In this video, Momentum’s chief strategy and analytics officer Elena Klau, speaking at Adweek’s Elevate: Creativity event, discusses what this means for marketers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in