The How-Jack-Dies Super Bowl Episode Should Continue This Is Us' Ratings Surge

NBC is more focused on satisfying loyal fans than wooing new ones

The only thing rarer than a breakout freshman broadcast hit these days is a series that manages to build on those ratings in Season 2. In recent years, shows like Empire, Blindspot and How to Get Away With Murder started strong out of the gate, but their audiences had already begun eroding the following season.