As the 2016-17 TV season heads to the finish line, NBC has declared itself the victor in the 18-49 demo race, reclaiming the crown for the third time in four years and marking the first time in five years a network finished on top in the demo without the help of either the Super Bowl or the Olympics.
NBC is finishing the season No. 1 among 18- to 49-year-olds, with a 2.1 rating. CBS, which won the demo last year, slipped to third place but remained on top in total viewers (9.7
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