This Is Us Went From Being an Abandoned Film Script to a Breakout Hit. Here's What's Next

Adweek’s Show of the Year reinforces the power of broadcast

Attending NBCUniversal’s upfront presentation last May, four days after NBC had picked up her pilot This Is Us, was a completely new experience for Mandy Moore. “Having been a part of pilot season for a number of years, but never having had a show picked up and actually go to upfronts, I was beyond thrilled.

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This story first appeared in the May 15, 2017, issue of Adweek magazine. Click here to subscribe.

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