This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt

Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign

There’s a new Instagram account run by astronauts at a NASA training center in Winslow, Arizona, asking followers to prepare for a lunar mission. But the astronauts, to put it mildly, don’t seem competent for the job. 

Obviously, the facility isn’t real. The account is actually a clever new social campaign from Showtime to celebrate the comedy series Moonbase 8. 

The A24-produced series, which premiered Nov. 8, stars Fred Armisen, Tim Heidecker and John C. Reilly as subpar astronauts assigned to a training facility, each vying for a chance to travel to NASA’s actual moon base. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in