This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt

Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign

Showtime created animated intros for the fictional crew. Showtime

November 13, 2020

There’s a new Instagram account run by astronauts at a NASA training center in Winslow, Arizona, asking followers to prepare for a lunar mission. But the astronauts, to put it mildly, don’t seem competent for the job.

Ian Zelaya

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.