This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt

Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

There’s a new Instagram account run by astronauts at a NASA training center in Winslow, Arizona, asking followers to prepare for a lunar mission. But the astronauts, to put it mildly, don’t seem competent for the job. 

Obviously, the facility isn’t real. The account is actually a clever new social campaign from Showtime to celebrate the comedy series Moonbase 8. 

The A24-produced series, which premiered Nov. 8, stars Fred Armisen, Tim Heidecker and John C. Reilly as subpar astronauts assigned to a training facility, each vying for a chance to travel to NASA’s actual moon base. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in