Streaming & OTT

This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt

Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign

Showtime created animated intros for the fictional crew.Showtime
By Ian Zelaya

November 13, 2020

There’s a new Instagram account run by astronauts at a NASA training center in Winslow, Arizona, asking followers to prepare for a lunar mission. But the astronauts, to put it mildly, don’t seem competent for the job. 

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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