This Elaborate Escape Room in a Box Helps Hype HBO's New Fantasy Series, The Nevers

Agency RQ's kits play off the past but hint at the future of influencer outreach

Like its namesake character in HBO’s latest fantasy action series, there’s more to the network’s promotion for The Nevers than first meets the eye.

A “gifting experience” with a tongue-twister of a title—Penance’s Curiosities + Cocktail Compendium—takes branded swag to a new level, essentially providing superfans and influencers with an escape room in an ornate box, delivered directly to their doors.

In a partnership with Hendrick’s Gin, HBO and agency RQ pulled together a collection of Victorian-era props that represent the whip-smart young scientist Penance Adair’s “peculiar inventions, experiments and elixirs.”

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