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Lightbeam.TV, a video publisher, is creating a TV channel funded by branded content, rather than 30 and 60-second spot commercials.
The startup currently exists on social channels like Instagram and TikTok and is set to debut as a connected TV publisher in 2023, according to CEO and co-founder Stephanie Sharis. As a TV channel, it aims to support itself exclusively through high-quality branded content, interspersed throughout linearly-programmed film festival-quality short videos.
Think Criterion Channel with ads—if the ads weren’t really ads.
“We’re not in the business of breaking up content with ads,” Sharis said.