This Brazilian Reality Show Is Setting New Records 20 Years In

Big Brother Brazil benefits from clever casting and an audience stuck at home during the pandemic

It’s not just in the United States: Countries around the world are seeing spikes in TV viewership as a result of coronavirus-related quarantines, lockdowns and stay-at-home orders. In Brazil, one venerable reality TV show is seeing some of its biggest ratings ever with a mix of clever casting and an audience stuck at home.

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