This Brazilian Reality Show Is Setting New Records 20 Years In

Big Brother Brazil benefits from clever casting and an audience stuck at home during the pandemic

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It’s not just in the United States: Countries around the world are seeing spikes in TV viewership as a result of coronavirus-related quarantines, lockdowns and stay-at-home orders. In Brazil, one venerable reality TV show is seeing some of its biggest ratings ever with a mix of clever casting and an audience stuck at home.

Big Brother Brazil, which airs on Globo TV, has been averaging 36 million daily viewers for its linear airings as well as bonus episodes on Globo’s pay TV channel.



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