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NEW YORK TheWB.com, now in beta, will launch on Aug. 27, offering classic series that aired on the old WB TV network along with new programs.
Warner Bros. Television Group is promoting the new site as “the next great network that won’t be televised.” But cable operator Comcast will offer classic WB series via its video-on-demand service.
The site has signed Johnson & Johnson as a charter sponsor.
The online video network will offer classic series Buffy, the Vampire Slayer, Veronica Mars, Smallville and Gilmore Girls, among others, along with new shows from producers McG and Josh Schwartz.
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