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Thanks to its prohibitive cost, national TV advertising is usually the preserve of major brands and businesses that can afford it.
But with many companies having hemorrhaged money during the coronavirus lockdown, small businesses have also needed a helping hand on a major scale–which Channel 4 recognized when it handed over prime-time TV ad slots to a bunch of British businesses.
London ad agency Armoury produced a series of quirky ads as part of a takeover on the broadcast channel.
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