These Small Businesses Were Given Free, Quirky TV Ads in Prime Time to Help After Lockdown

U.K.'s Channel 4 gave high-value spots to a florist, pub, barbershop and alpaca farm

Still from one of the Armoury spots
The series of six spots celebrate the individuals behind small British businesses. Armoury

Thanks to its prohibitive cost, national TV advertising is usually the preserve of major brands and businesses that can afford it.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.