These New TV Shows Are The Leaders When It Comes to Social Engagement

Microsoft, AT&T bought most ads on debuting series

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The 2015-16 TV season has begun, and networks and advertisers are starting to make sense of the ratings battle. But which new series are winning the other battle that matters—the one playing out on social media?

Of all the new premieres, The Muppets, Scream Queens and Quantico were the shows that resonated most on Twitter and Facebook. All three pulled in between 200,000 and 300,000 social engagers within three days of their respective premieres, according to data provided to Adweek by data science firm 4C.

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