How Angie Tribeca’s Marketing Perfectly Matched the Show’s Satirical Tone

Or maybe not.

TBS's new series, Angie Tribeca, is full of the same old tired clichés. A lone-wolf detective who doesn't get along with others? Check. A hard-nosed police chief who's a little rough around the edges? Check. Sexual tension between male and female partners? Of course.

But such similarities to every procedural drama out there is exactly the point.

The series, from Steve and Nancy Carell, is send-up of the cop genre in the same vein as the old Leslie Nielsen TV show Police Squad! (and the Naked Gun film series it inspired). The only people who don't seem to know Angie Tribeca is a comedy are the characters on the show.

And that irreverent and satirical humor shines through in TBS's digital marketing campaign, too. Here are some examples from the campaign:

It's what you never knew you always wanted. 25 hours of #AngieTribeca, January 17th. pic.twitter.com/iuEvbR0zrZ

— Angie Tribeca (@AngieTribecaTBS) November 12, 2015

While Mr. Robot, Rachel Bloom and Amazon were the big TV winners at the Golden Globes, TBS dropped this promo that puts them all on notice for next year's awards:

Thank you in advance for #AngieTribeca's 2017 #GoldenGlobes nom. JAN 17: Watch what critics will be raving about. https://t.co/5cwQtrofF7

— Angie Tribeca (@AngieTribecaTBS) January 11, 2016

In case you weren't aware, Rashida Jones is the star of Angie Tribeca, who is played by Rashida Jones.

Rashida Jones stars as Angie Tribeca in "Angie Tribeca," starring Rashida Jones. https://t.co/tvlPi3YvFs

— Angie Tribeca (@AngieTribecaTBS) December 11, 2015

Jere Burns plays Jones' hard-nosed boss, but we're more curious about how TBS was able to track down his fourth-grade teacher.

Jere Burns is exquisite in "Angie Tribeca." https://t.co/WT2uFFcoaR

— Angie Tribeca (@AngieTribecaTBS) December 22, 2015

Nope, these ads don't remind us of any other show on TV:

Nothing is more important to Angie Tribeca than family. Not even the Waste Management business. Capisce? pic.twitter.com/js3l8BjMYF

— Angie Tribeca (@AngieTribecaTBS) December 9, 2015

You could just DIE from this killer new series. Trust us. Every episode is a scream. #AngieTribeca pic.twitter.com/z5s570DfKH

— Angie Tribeca (@AngieTribecaTBS) December 10, 2015

Angie Tribeca, the first of seven new shows that will debut for the Turner-owned comedy network this year, kicks off Sunday with a 25-hour commercial-free (sorta) marathon. The "binge-a-thon" will feature two-minute looks at a live party hosted by Deon Cole, one of the actors on the show, all of which are sponsored by Dunkin' Donuts, Redd's Apple Ale and Intuit TurboTax.

The party will include appearances by other TBS stars with upcoming debuts on the network— including Samathana Bee (Full Frontal), Jason Jones (The Detour), Iliza Shlesinger (Separation Anxiety)—and cast members from Wrecked and Search Party.

After the marathon concludes Monday, TBS will debut the second season of Angie Tribeca in weekly installments beginning Jan. 25.