For today’s modern marketer, it’s never been a more exciting time to work with video. Advances in underlying data (the who) and advertising inventory management (the where) make it easier than ever before to marry consumer desire with the elegant beauty conveyed by sight, sound and motion. Personalization extends video’s capabilities even further, delivering uniquely tailored experiences to each individual.
There Shouldn't Be as Much Importance Placed on Video Views
They amount to vanity metrics and don't show an accurate representation of audience
