The Weather Channel Customizes Its Programming for the Pandemic

Network finds its niche amid coronavirus coverage

a science experiment
The Weather Channel's kid-focused programming features on-camera science experiments. The Weather Channel

Key insight:

As schools, offices and restaurants around the country close their doors to avoid spreading the novel coronavirus, what people want from their TV networks is likely to change. And with kids at home for the foreseeable future, parents could certainly use some help.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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